I happened upon ITCHTHATBITCH whilst searching for a good back scratcher and decided to buy a pair for myself and my sister. Holy crow, this is the best back scratcher I've ever had! Flexible but sturdy, has a solid reach, and will absolutely last forever. Most importantly, it gets the job done well. Bill accommodated my personalization request and was very prompt with his communication. Will absolutely buy again if I should ever need another! So glad I found ITCHTHATBITCH.